P1 is now shipping to customers. To celebrate, we created a new campaign capturing the magic of traveling through New York City on P1.
The campaign’s concept was simple: ride it like you stole it. We wanted to document the raw feeling of freedom in a city pulsing with energy and honor the early darkness.
The whole production was done on P1. We had two with models and two rigged for our cinematographer and photographer. The team included Colden Rand and Olav Stubberud, with creative direction by David Pfluger.
We’re really proud of how the shoot turned out, and we’re very excited for P1s to roll out to cities around the US in the coming weeks.
About Infinite Machine
Our mission at Infinite Machine is to build the best non-cars on earth. Our first product, P1, is a reimagined electric seated scooter, pairing cutting edge design with breakthrough hardware and software. We will extend our platform from P1 to create vehicles for every transport need in a city, along with a software and services ecosystem.